Category: FINAL PROJECT

2. To facilitate our ad network advertising, we have to provide the content for three digital display ads (banners). You will be required to write the content for a “four frame” banner in multiple sizes. You will be required to develop a visual storyboard for each banner. Please separate each banner on its own page…

1. Please create our introductory campaign blog post for the “Adventure Enthusiasts” audience. We want to specifically focus on the Tofino 25L Drybag Backpack and encourage customers to interact with us.  Our goal is to engage our readers and have them explore our site further. Our secondary goal would be for them to engage with…

5. Please create two tweets based on the Facebook posts in question #2. Explain what you did differently outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include and your reasoning and goals for each. (10 X 2 = 20 marks) “Worried about your stuff going missing? Relax, just take in…

4. Dry Culture believes TikTok will be a crucial platform moving forward. Based on the topics discussed in class as they relate to social media content and planning, please create a TikTok video for each of the audiences. Listed below are the details. This includes a storyboard and outline of the videos – 4 bonus marks if…

Audience “B” – Aged 25-45  Caption: “Close your eyes and let the rustle of packing transport you to the great outdoors” #dryculture  After doing some research on the latest marketing trends for Instagram we discovered that this platform thrives with hashtags that allow for user-generated content to interconnect.  This video concept visually discusses the backpack…

Audience “A” – Aged 18-40  Preferences: gear that can withstand rugged conditions, keep their belongings dry and provide comfort during long treks. Value innovative features.   Caption: “Have a trip in mind? It’s time to try something new. Say hello to your new worry-free   explorations, our bags got you covered.”  After doing some research on the…

We want you to do a little research on our company and our current social media platforms. Based on your research what social media platforms do you think we should target as it relates to our audience, content and getting our message across for our specific campaign? Please justify your answer. (5 marks) Website Research:  Their…

Part A Part B 1. Website As mentioned above, you are tasked with creating a general website to focus on organic website visitors. You will be responsible for the website content structure including the content. The site will be a minimum of five (5) pages not including the home page. You will not be required to create a “working…

Based on what you know of Dry Culture, your group is to further identify & research the audiences you will be creating content for and marketing to. You will be responsible for submitting two (2) distinct audiences including personas for each. You can use the HubSpot Persona templates to complete this section. I have provided you with…