5. Please create two tweets based on the Facebook posts in question #2. Explain what you did differently outline your planning criteria and justify your goal, reasoning, and key elements. Don’t forget to include and your reasoning and goals for each. (10 X 2 = 20 marks)
“Worried about your stuff going missing? Relax, just take in the water with you.” #swimdry #waterproof bag
This tweet would resonate well with the target audience and tie down relevance to the needs of this group in concern of their belongings getting lost or damaged that expresses a solution to their worries and encourages them to relax and if it’s that much of a worry than to simply bring it in the water with them since that could be an option being 100% waterproof. Based on the previous Facebook post This message also delivers a reassuring idea that this bag would be considered a worthy investment that can withstand harsher conditions which speaks to their need for reliable equipment that will enhance their outdoor experiences.
This tweet also sets a fun-loving and playful tone that adds a personal touch of humour that touches their adventurous spirits, while communicating the freedom this bag could offer. This will capture the audience’s attention by relating to their worries and reassuring them that they can relax for once through addressing practical solutions that resonate with their objectives.
We utilised hashtags as a form of spreading brand and feature awareness that will strategically connect other travellers to Dry Culture specifically and drive engagement to other media platforms. ‘#swimdry’ is to encourage the audience to indulge in the fun, common activity of swimming and ‘#waterproof bags’ to involve the implication of staying dry all at once.
The video in this post is to give a real-time representation of what we mean by “take it in the water with you”. This displays authenticity at its finest by showing the bag nearly submerged in the water where it’s most accessible during a swim session delivering proof to our promises.
“You’re exactly where you’re meant to be. Stay centred and free of worries without soggy surprises. #staydryculture #urbanadventure”
This tweet resonates well with the second Facebook post that involves a meditative moment that features the company of the Dry Culture bag because it sends a compelling message that elaborates the value proposition mixed with a situation that nobody wants to experience to trigger a sense of necessity. By addressing a reliving solution to coming back to your stuff after a swim and not finding it all over the place, sandy or soaked gives potential buyers reassurance that their personal items are being thought of and mean something to us as a brand, and as a result present a promise to them that will end in them feeling valued and drive quality sales.
Audience ‘B’ would seem more likely to appreciate the message of staying centred and internalise the idea being thought of on a mental note that encourages them to take rest from their fast-paced days and take a moment to breathe. The goal is to elaborate on how everyone deserves time for themselves anywhere they decide to go and be able to bring this bag to accompany them.
The hashtags that were created for this tweet will increase post visibility and awareness based on the mission to stay dry with our products. “staydryculture” is a play on words that touches implication on the purpose of behind the bags as well as with the brand itself. As well as “urbanadventure” relates solely to audience ‘B’ in a way that promotes a modern way of experiencing that is targeted to more everyday excursions that can also be considered as an adventure on its own.
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