4. Dry Culture believes TikTok will be a crucial platform moving forward. Based on the topics discussed in class as they relate to social media content and planning, please create a TikTok video for each of the audiences. Listed below are the details. This includes a storyboard and outline of the videos – 4 bonus marks if you create the videos.
a) Audience “A”
• A video discussing the the brand & campaign.
b) Audience “B”
• A video engaging customers to interact and participate.
- Audience “A”
- A video discussing the brand & campaign
“When your bag can handle everything, that’s something to brag about”
After doing research for the most popular TikTok trends that are active right now we discovered the one we thought would fit perfectly for the initiative of highlighting prime features of the bag was the “of course” trend that’s currently been going viral where individuals are responding to rhetorical questions with the phrase “of course” that follows with unexpected humour in a playful and creative kind of way that is meant to be relatable to only a certain collective that will understand the humour; in this case it is adventure enthusiasts/ travellers. These types of videos gain an immense interaction rate from being highly popular for being entertaining and inclusive with niche audiences.
This trend is smart to imply considering how it is user-generated, meaning users can use their own dry culture experiences and participate through similar videos and with the right hashtags can make connections with other themes to increase the visibility rate of our content.
Creating this type of content will keep Dry Culture on top of the latest dos and don’ts of what’s trending viral on TikTok and help build a brand presence that builds a humanising bond with potential customers beyond the sales market. This strategy will lead to the increase of trust and loyalty over time through the connection between Dry Culture and the TikTok community.
- Audience “B”
- A video engaging customers to interact and participate
Caption: “No better place than sales by the sea shore.” #travel #foryoupage
This post integrates a good representation of the brand that also resonates well with the main algorithms of TikTok and how a large majority of the collective who use this app would interact more with a calming video of waves brushing over the backpack over most other content. By highlighting a visual and audio appeal will encourage the viewer to stop and evoke a sense of tranquillity and relaxation that gives them a moment of relief from their busy schedules, in consideration for audience ‘B’. The auditory experience will capitalise their attention to preferences a feeling of relaxation and convenience of the bag’s waterproof protection feature may lead to an impulsive conversion as well as from the immediate serotonin boost from this video.
We thought it would be a better approach to tailor our content to fit best with that specific network in consideration of the Tik Tok main algorithm in maintaining a quick and short capture of attention before repeating all over again. It’s a keen way to display its primary features in just a few seconds and sends that message across to viewers better than words ever could.
The hashtags that were included are tailored specifically to the way TikTok marketing works. The hashtag “for you page” is the most popular hashtag a creator can put in their posts to utterly increase the visibility of their content from being personalised by TikTok to attract more engagement based on relative interests and video history of each viewer to the posts that utilise it.
The caption of this post was responsible for making readers feel comfortable in where they spend their money. This video speaks for itself in the sense that it sums up the convenience of it not being a from a sketchy conception that is just trying to shove products down people’s throats that also would increase the potentiality for making sales by retaining a soft and leisure promotion.
For each post, please outline your planning criteria and justify your goal, reasoning and key elements. Don’t forget to include the destination for each post and your reasoning and goals for each. (10 x 2 = 20)
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