- Based on the topics discussed in class as they relate to social media content and planning, please create two Instagram posts for the Audience “B” demographic:
- A post discussing the the backpack & campaign.
- A post engaging customers to interact and participate.
Audience “B” – Aged 25-45
- Living in urban or suburban areas who lead busy lifestyles and commute to school or work.
- Value convenience, practicality, and style in their everyday accessories.
- Appreciate well-designed products that offer functionality for their urban adventures
- Urban explorers and commuters (daily essentials; laptops, tablets, books)
- Transition from work to leisure activities.
- A post discussing the backpack & campaign.
Caption: “Close your eyes and let the rustle of packing transport you to the great outdoors” #dryculture
After doing some research on the latest marketing trends for Instagram we discovered that this platform thrives with hashtags that allow for user-generated content to interconnect.
This video concept visually discusses the backpack as well as our campaign in the way that it visually illustrates the number of items that can fit into the bag and remain safe during an urban adventure. Considering that this audience is more leisurely and values practicality for their everyday accessories, the purpose of this video is to trigger a relaxing sensation in viewers with sensory meridian responses that showcase convenience in sizing and style.
Considering how this audience and how often they attend school or work may determine the need for a moment of calmness through a storyline that takes them away from their busy schedules for a moment and reminds them of their personal packing experiences. The personal touch can elevate the connection between our brand and a memory that enhances customer loyalty.
For the second post, we wanted to create a visual that displayed how the bag would look on a person and how they could interpret their own envisions with the bag. In the post, we included a “Shop Now” call to action that is blatantly presented throughout the image to encourage the audience to act.
The purpose of this image is to relate to the audience in a way that sends a relatable message that elaborates a standard approach to the bags that again, shies away from the main excursion concept, implying that it can be utilised for any casual conception, whether that’s work, school or a long day on the beach. This approach will deliver a less obligatory way of promotion; instead of piling the idea that buyers have to always be on an adventure but can otherwise be used as a household or casual instrument that can be brought to any event taking place. This allows still for a different audience group to feel welcomed in the shopping aspect without the instructed lifestyle.
The purpose of the two photos are to represent the idea of a thumbnail for this reel. On instagram, before you click on a reel, there is always a photo that displays either a snippet of the video or a completely different photo that represents another aspect of the meaning behind the video or something else the creator wishes to promote.
- A post engaging customer to interact and participate.
Caption: “Have you packed yet? Let’s go, let’s go, let’s go! #freedom”
For the second post, we wanted to create a visual that displayed how the bag would look on a person and how they could interpret their own envisions with the bag. In the post, we included a “Shop Now” call to action that is blatantly presented throughout the image to encourage the audience to act.
The purpose of this image is to relate to the audience in a way that sends a relatable message that elaborates a standard approach to the bags that again, shies away from the main excursion concept, implying that it can be utilised for any casual conception, whether that’s work, school or a long day on the beach. This approach will deliver a less obligatory way of promotion; instead of piling the idea that buyers have to always be on an adventure but can otherwise be used as a household or casual instrument that can be brought to any event taking place. This allows still for a different audience group to feel welcomed in the shopping aspect without the instructed lifestyle.
The singular hashtag we chose to use implements their main message of freedom with the rest of the media platform. It was beneficial to use this hashtag for this post because it reinforces their brand identity as it results back to Dry Culture’s core message statement behind the purpose of their bags. This tool will amplify an understanding of the end goal for what every customer deserves, especially those who run a busy lifestyle like audience ‘B’.
The plan for the caption is to incorporate an urgency in excitement to remind this audience that it’s time to take a break and venture out. It’s meant to interact with the consumers in a way that entices them to re-engage with what they’re looking forward to, or whether they wished they could start.
The same idea for this post when it comes to sizing; on their feed, the photo will be displayed as a normal square, whereas when you click on the post, it enlarges, showing the rest of the image.
In Addition:
This or That Filter Idea: ARE YOU? Explorer or Zen Seeker
The filter will present users with two distinct lifestyle choices: being an “Explorer” who loves adventure and exploration, or a “Zen Seeker” who prefers tranquillity and mindfulness. By selecting one of these, users can express their personal preferences and identities in a playful and engaging way.
How this filter will work:
When users activate the filter, on one side, they’ll see imagery and icons associated with an “Explorer” and on the other side, imagery related to a “Zen Seeker” The user will be prompted to tilt their head or tap on the screen to choose their preference.
How it will engage:
This filter will be engaging and likely to trend because it taps into users’ identities, encouraging them to share their experiences with friends. As users choose and share whether they’re an Explorer or a Zen Seeker, they naturally invite others to join in, creating a viral effect. The filter makes it appealing and shareable, further enhancing its potential to spread widely. Adding a specific hashtag like #ExplorerOrZen helps track its popularity and encourages more people to see and participate, turning it into a trending topic as more users see their friends joining in and decide to try it themselves. This cycle of sharing and participation keeps the engagement high and keeps the filter trending on social media.
Leave a Reply