- Based on the topics discussed in class as they relate to social media content and planning, please create two (2) Facebook posts for Audience “A”:
- A post discussing the backpack & campaign.
- Any type of post you want with the overall goal of driving awareness and getting them to act insome fashion.
Audience “A” – Aged 18-40
- Seek outdoor adventures; Hiking, camping, kayaking, and travelling to remote destinations
- Values experiences over possessions, prioritise exploration and adventure, and are passionate about outdoor activities and nature
- Frequently purchase outdoor gear and willing to invest in high-quality products
Preferences: gear that can withstand rugged conditions, keep their belongings dry and provide comfort during long treks. Value innovative features.
- A post discussing the backpack & campaign
Caption: “Have a trip in mind? It’s time to try something new. Say hello to your new worry-free
explorations, our bags got you covered.”
After doing some research on the latest marketing trends on Facebook’s platform and based on our first audience, we have concluded that short form, organic texting and notable images and video content connect to consumers on a personable level. With our pitch promoting a level of adventurous relaxation luckily presents a very visually appealing approach that will be an eye-catcher for some individuals.
In this post, we planned on featuring the bag in a habitat that fits with our campaign and elaborates through well-edited imagery. We gave the bag a shine to produce a sense of credibility and fulfilment to its promises and included persuasive copywriting that discusses the activities one could enjoy water-damage-free.
As this audience from A18-40 inquires a large range of ages, who value experience over possessions, exploration and adventure and are seeking a bag that can keep their belongings dry in the meantime, we mentioned a short play on the words “Swim Dry” taking into account the high potential for items to get wet from taking a day at the beach that will keep them engaged and wanting to know more. However, the main goal was to promote Dry Culture’s variety of waterproof bags that allow customers to swim and stay dry all in one event, which also composes a safe authority over their belongings, regardless of how deep they travel.
Shying away from the main idea, the bottom of the post includes mentions of their website, giving the option for readers to look further into the configuration of the product. As well as their logo to represent their brand and promote recognition. In the caption, we would discuss elements that familiarise the audience with the ultimate protection Dry Culture bags can offer.
- Any type of post you want with the overall goal of driving awareness and getting them to act in some fashion.
Caption: “This is my peace of mind. What’s yours?” #dryculture
The purpose of this post was to represent our campaign pitch with the accompaniment of their bag to bring relevance to a calmer version of outdoor activities that audience ‘A’ will find appreciation in a yoga themed activity. For the sake of claiming versatility in each bag, having one demonstrated in a different outdoor setting will still align with the lifestyle, but it’s not just for always on the go, but will force explorers to adapt to a new way of interacting with the great outdoors. Having the setting at the beach is a good combination of peaceful and messy, that’s why Dry Culture is the one of the main focuses as their bags will sustain anywhere that can promote security in that aspect if accidents were to happen.
To align with our campaign, the photo itself represents a prioritisation of wellness and an eye-catching scene that viewers will most likely remember or catch their immediate attention if they came across it on their feed. The word “Tranquillity” and the frequency audio in the background is presented to deliver a clear message of the objective for this image and paints a picture that the campaign is trying to represent.
The caption for this post is meant to form an opportunity for interacting with the viewers by the way we share a snippet of where we find peace of mind and wondering what everyone else’s is. This technique will encourage boosting potential within our comment sections from sending out queries to regain more commentary.
Leave a Reply