We want you to do a little research on our company and our current social media platforms. Based on your research what social media platforms do you think we should target as it relates to our audience, content and getting our message across for our specific campaign? Please justify your answer. (5 marks)
Website Research:
Their bags come in a range of 4 colours and prioritise every essential need for a professional traveller.
“Get ready to embrace every moment, knowing your gear is safe and you’re looking great while doing it.”
It’s a lifestyle: Experience the ultimate adventure with our rugged and waterproof dry backpack, designed to keep your gear dry and secure no matter where your wanderlust takes you.
Design:
- Fully Functional: exterior mesh pockets and quick access splash-proof front zippered pocket.
- Don’t Sacrifice Style: Sleek and suitable for everywhere you want to be.
- Versatile Roll Top: Roll and security buckle your bag down like a backpack or up like a traditional dry bag.
- Ergonomic Design: Ergonomic straps with yoke for perfect load distribution.
Security:
- Includes Padded Laptop Sleeves: 17-inch removable laptop sleeve with large outer accessories pocket.
- 100% Waterproof: Their backpacks meet the international IPX-5 waterproof rating.
- Reflective Logo: Functional ink for night-time visibility.
- Heavy Duty Materials: Scratch, tear, and puncture resistant
For our social media content, we took samples from their website and revised it with details on our pitch to retain a cohesive flow that brings a new essence into their messaging. We decided to incorporate content that surrounded the key purposes of their product that was presented on their website. Customers would want to be shown the benefits the bags provide through entertaining visuals, instead of simple imagery and literature.
Social Media Research:
Instagram: (731 Followers)
They are incorporating videos that tap into the adventurous side of their campaign with beautiful environmental imagery of sunsets and hiking throughout the yearly seasons. They promote community and fun friendships that come together with the concept of their project. https://www.instagram.com/p/CuHvge-r71E/?img_index=1
- Videos including wet landscapes and features of the bag as well as promotional incentives are favourably looked upon.
“This was my view today” “How was yours?”
We wanted to incorporate a similar touch to this engagement strategy that encourages readers to interact with their content on a personal level. While we thought this was a smart idea, we decided to recreate this aspect with the pitch we’ve chosen.
Facebook: (5 Followers) (4 Likes)
- Outdoor & Sporting Goods Company
- Links to Instagram, their website and their email address
“We’re proud that each backpack will tell a unique story of exploration, adventure, and following one’s passions. Whether it’s a trip to a remote mountain range or a stroll through the local park, our backpacks are there to inspire and support you”
- This quote located within their bio profile relates to a certain audience that is meant to highlight the importance of one’s passions and encourage inspiration and support to the account audience.
Similar content as Instagram as Meta has conjoined their postings to offer the choice to post the same post on Instagram, as well as on Facebook
- This post encourages achievement support while promoting the space and durability of their bag in contribution to their success.
“Stylish for everyday wear. Rugged for the wild”
- Another feature introduction to their bag that focuses mainly on the bag itself, with commentary on the efficiency in fashion, and wildlife.
We wanted to bring out detailed elements that the bag protects you from, while also representing a sense of casual fashion that displays far beyond versatility.
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