2. Website

Part A

1. What is the difference between the two sites and what will you do different in regards to how you approach the content for each? (8 marks)
2. Provide me with a minimum of four (4) key differences in how you will approach the site content and structure (website vs. landing page). Base your answer on question #1 and justify your answers with in- depth reasoning. (12 marks)

Part B

1. Website

As mentioned above, you are tasked with creating a general website to focus on organic website visitors. You will be responsible for the website content structure including the content. The site will be a minimum of five (5) pages not including the home page. You will not be required to create a “working and live” website, rather a mockup website in a paper format. Here is what you will need to provide:

1. a)  A sitemap illustrating the various site pages.
2. b)  A complete page for each page of the website inclusive of the website content.
3. c)  A homepage mockup including the main site navigation.

Tasks:

1. Provide a general overview of the website including the page titles as well as a brief overview & intent for each page. Based on your research and knowledge covered in ADV 421 (as well as included in this project), provide in-depth reasoning as to why you structured the site in this manner and why you intend to create the specific content. (10 marks)
2. Provide the content for each page. Ensure that each page includes the various content elements and structure as discussed in class. For each page, provide in-depth reasoning for your approach, goals, the content and the desired results. Make sure you address the concepts we discussed in class. (20 marks)
3. Develop the content for the “landing page”. Based on the differences outlined in Part “A”, question #2, address how the content including the various web content elements will be different. Identify what you have done different and provide in-depth reasoning for your approach, goals, the content and the desiredresults.Youwillprovidethecontentforthelandingpageinthesameformatasthewebsite. (10 marks)

*Bonus marks will be granted to those who create a functional web version of the websites inclusive of content.

Total – 60 Marks