3. For question #2, please outline in detail how your new post addressed the three main objectives as discussed in class. Please outline in detail for each. (9 Marks
The first main objective for the reader is to find what they need, to address this I first had to understand what it is they need to find. As this post is an introduction to a restaurant, we can assume that the reader needs to find this information:
- What the cuisine is/ menu offering
- When is it open
- Where is it
As understanding the cuisine and style of the restaurant is likely the most required information, I included the section on the menu as the second section/headline. This should make it as easy as possible to locate that information. I then include the information on cocktails and then right after is a section that informs the reader that WalkervilleRetreat is the perfect restaurant for a romantic dinner or fun night out. Arguably one of the other most important pieces of info is when the restaurant is going to open, which is why that is included in the main title as well as at the bottom where the address can also be found.
The next objective is to understand the content. For this I made it clear from the beginning what the article is about (the opening of the restaurant) The first section also summarizes the content to come so the readers know what they are about to be informed on.
The last objective is to fulfill a purpose. For this article, I utilize a CTA to implore the reader to book a reservation at the bottom of the page.
These objectives work in tandem to spark the readers’ interest, inform them why they should go to the restaurant and then call them to book a reservation for the opening night.
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