You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and you are reasoning behind it. In addition, please outline what information is missing in this question that you would need to create the headline. (4 Marks)
Are you prepared for 2nd year? Top 7 things you need to know before starting 2nd year digital courses.
Many 1st year students hear about how stressful the 2nd year digital classes can be, this headline utilizes this knowledge and aims to provide a solution. Firstly, it speaks to the first years and their potential worries from said rumors by saying “Are you prepared to for 2nd year?”, as far as relevancy goes this should appeal to most 1st years in the program. Secondly it provides an answer/solution: “Top 7 things you need to know before starting 2nd year digital courses.”. The simple setup for this headline is: State the problem: Offer the solution. It is clear and concise while providing relevant information and potential help to the audience.
That being said, this question is omitting essential information.
Firstly, we don’t have any actual content/article the headline is actually referring to, headlines are meaningless if you do not have actual content to back it up and keep the viewer from bouncing. Secondly, we do not have a goal, all digital content should have a goal it is trying to achieve. As advertisers we formulate everything we do around our audience and our goals, this question omits any sort of goal the article is trying to achieve.
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