As discussed in class, why do you feel Headlines are so important in web content? Please provide me with another headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. In question #2, I asked why it resonated with you. For this question, I am asking why you actually clicked on it. This cannot be the same headline as question #2 (8 Marks)
Headlines are vital and essential to web content for many reasons. An effective way to view it is like a restaurant that has amazing food, but this restaurant does not have a sign, or windows, just a blank non-descript door, it does not matter how good your food(content) is if you do not attract people to it in the first place. Writing quality content will not be effective unless you use methods like headlines to entice consumers to click on your content. Good headlines give the consumer enough information to understand what the content is but leaves out enough to pique their curiosity.
For this question I spent time scrolling the Google news tab until I found an article that I genuinely felt compelled to click on, this article was “So Denis Villeneuve Will Get To Make ‘Dune: Messiah,’ Right? This headline first got my attention because I watched Dune Part 2 in theatres the previous night making it relevant and timely for me. The reason I clicked the article was because it posed the same question I was already thinking after seeing the movie, will there be another one? That being said if the headline simply answered the question which is ‘maybe’ I would most likely take that info and continue scrolling. This headline posed a highly relevant question but added emotional doubt, by including ‘Right?’ At the end of the headline, it framed it as the chance of a third movie may not be that likely. I am assuming this was to spark a feeling of fear and worry in relevant consumers, and now that the consumer is worried about the future of their beloved franchise the consumer is compelled to find the answer to calm this worry.
In short, this headline uses fear, relevancy, and curiosity to compel the consumer to click.
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